职责 / Mission
负责市场调研、及市场计划和活动的制定、实施和跟进。负责对销售人员的培训和专家队伍的拓展和维护。
Responsible for Marketing research，establish and implement of marketing plan and activities. Product Training. Development and maintenance of VIP channel.


主要工作 / Main Activities
1、根据公司发展规划和市场需求，对有关产品的市场潜力进行调查、分析。
2、为公司的新产品制订上市计划。
3、收集、分析、跟踪本公司已上市的产品及其竞争对手的市场信息。
4、根据市场及销售分析报告制定相应的市场计划。
5、负责确保市场计划的实施，包括销售代表的培训、产品宣传活动的组织安排、公司各类宣传及培训资料的准备、广告媒体的选择和联系以及广告策划的组织和确认。
6、跟踪产品信息，并根据有关信息及分析结果及时调整市场计划。
7、负责新产品的包装设计及提供定价建议。
8、为申报产品的说明书提供市场方面的意见和建议。
9、为公司产品申报公费目录提供积极的支持和协助。
10、专家队伍的建立与维护


1、Research and analyze information on marketing potential of the products according to company mission and the requirement.
2、Make launch plan for new products.
3、 Collect, analyze and follow-up the marketing information of company products and such of competitors.
4、Lay out marketing plan on the basis of the analysis report of marketing and sales situation.
5、 Responsible for ensuring the implementation of marketing plan, including training of sales representatives / organization of product’s champion / preparation of all kinds of brochure and training material / selection and contact of advertising media / organization and confirmation of advertising design.
6、 Follow-up feedback of products, revise marketing plan accordingly in timely manner.
7、 Package designing of new product and providing suggestion on pricing.
8、 Providing marketing suggestion on leaflet for product under registration.
9、 Providing positive support and assistance on application of reimbursement list.
10、VIP team building and maintaining.


要求：


1 临床专业大学本科以上学历
2 大型医药企业从事药品销售或市场工作三年以上经验
3 良好的专业知识和英语能力，出色的沟通技巧
4 有消化科产品背景尤佳